April 9, 2012

Leadership Literature Review - Part 2


...continued from Part 1

2.5 Transactional & Transformational Leadership Theories :

The modern leadership theories of transactional-transformational leadership is considered one
of the influential leadership theories of the last two decades (Bass 1985, 1990 ; Burns 1978 ).
Transactional leadership is task-oriented while transformational leadership is relationship-oriented
involving interpersonal dimensions between leaders and followers. In the 1980s, research into
contingency leadership continued, but there was also a re-emergence of discussions on innate traits and
characteristics of individual leaders due to the argument that whilst there are many leadership styles
that can be learned and adopted by leaders, it is still undetermined as to how some individuals tend to
naturally come out as effective leaders.

Transactional Leadership

Transactional leadership is a directive of MacGregor's Theory X leadership such as the
authoritative leadership style. Transactional leadership underscores the significance of the relationship
between leader and followers, focusing on the concept of exchange between leaders and followers
Bass and Avolio, 1993).The transactional leadership style is frequently applied by managers. It focuses
on managerial skills such as rules and procedures to accomplish expectations . The leader motivates
followers by the prospect of rewards or the threat of penalization in return for task completion (Bass
1990). Cooperation with followers occurs as a result of negotiations and commitment is bought with
reward to the followers. Thus, transactional leadership clarifies expectations and provides recognition
when goals are met. A transactional leader is characterized as has someone with high confidence and is
usually commanding and more fixated on the task.

The main limitation in the transactional leadership theory is the assumption that, employees are
motivated by only reward and punishment, and hence they obey leader's orders. Although,
transactional leadership gives consideration to follower's needs, they do not provide opportunities for
obtaining follower's motivation, satisfaction or loyalty (Northouse, 2007; Nahavandi, 2006).
Irrespective of this disadvantage, transactional leadership is still remains a popular choice among many
managers. For example, transactional leadership is appropriate as Transactional leadership is suitable
in a crisis situation where urgent resolution is required (Nahavandi, 2006).


Transformational Leadership

The central concept of the transformational leadership is the ability of a leader to inspire greater
performance from the followers to surpass their own individual aspirations for the benefit of higher
organizational goal (Burns, 1978 ; Bass,1996). Transformational Leadership relates with MacGregor‟s
'Theory Y ' leadership style.Transformational leaders provide their followers with a sense of purpose
that surpasses the typical 'exchange of rewards for effort ' paradigm by inspiring their followers,
communicating and orienting followers around their vision, fostering creative ideas, and being sensitive
to the follower's needs (Bass & Avolio, 1993).

The transformational leadership theory revisits trait theory by underlining the impact of personality
characteristics of effective leaders and their role to appeal and transform their followers.
Transformational leaders are visionary, charismatic, inspirational and sensitive to individual needs
(Bass, 1985). The transformational leadership theory differentiated between leaders and managers by
introducing “vision” and “charisma” as an important leadership characteristic.Transformation leaders
use these two key attributes to inspire and arouse strong emotions among their followers towards the
goal (Bass, 1985).

  • Visionary Leadership:

The key concept in transformational leadership is change, and the role of leadership in
envisioning and carrying out the change to transform the organizational performance.
Thus, the transformational leaders acknowledge a need for change, can create a vision,
communicate their vision to the followers and inspire them to achieve a desired change.


  • Charismatic leadership:



The word ‘charisma’ means “an inspired and devine gift” (Nahavandi, 2006). Charisma
is an innate attribute which is a source of great power that has a profoun emotional effect
on their followers (Northouse, 2007; Nahavandi, 2006). Charismatic leadership has three
core behavioral competencies. They are vision, empathy, and empowerment (Choi,
2006) The envisioned behavior motivates the follower's need for achievement, empathy
motivates the follower's need for affiliation and the empowerment behaviour motivates
the followers need for power . Thus, according to Choi (2006), these three behavioral
competencies of charismatic leadership are the motivational factors for generating
personal commitment to the leader and transforming their followers to go past their selfinterest
for the benefit of the organization. It is acknowledged by many that the
charismatic leadership is a powerful model for influencing followers (Choi, 2006).


According to Bass and Avolio (1997), transformational leadership is based on four essential
attributes :
  •  Idealized influence : It is the ability of the leader to engage the follower's emotions to emulate leaders vision and are committed to and make sacrifices for the leader’s vision (Bass and Avolio, 1997). For a leader to possess idealized influence, the followers must be able to see that the leader's vision as something they aspire to do . Leaders with these attributes are regarded as role models, are highly admired, have a high level of self-confidence, self-esteem, and self determination.


  • Inspirational motivation: It is the ability to stimulate followers by building self-assurance and enthusiasm to give a sense of meaning to the followers that encourages them to accept implement the leader's vision . Leaders with these attributes provide emotional appeals to inspire and increase awareness of mutually desired goals (Bass and Avolio, 1997).


  • Intellectual stimulation is the ability to challenge followers assumptions and encourage exploration of leader's vision. Leaders encourage followers to challenge their own values and beliefs and encourage to come up with creative solutions for problems, thus forcing them to discover and extending their capabilities (Bass and Avolio, 1997).


  •  Individualized consideration is the leader's ability to pay special attention to followers needs, i.e., facilitate support, direction and encouragement, and acting as mentors to obtain enthusiasm for the leader's vision. Leaders with such attributes would foster mutual trust with their followers and contribute in the development of an emotional attachment between leaders and their followers.



The above four attributes in the transformational leaders can elevate their followers to a higher level of
needs defined by Maslow’s hierarchy of needs (Burns, 1978).


2.6 Conclusion:

A review of the leadership literature uncovers an evolving series of approaches used to
understand leadership, starting from the Trait based theories such as “Great Man “ theories to modern
leadership theory such as “Transformational” leadership theories. The early theories tended towards
viewing leadership in terms of 'trait' implying that leaders are born, whereas later theories began
viewing leadership as a 'process' implying that the leadership can be learnt.
Until the 1940s, trait based theories were the primary theory of leadership which sought to
identify the key innate characteristics of successful leaders. With the belief that people with such key
traits could then be selected and recruited as leaders positions. The problem with the trait approach
was that the results of the trait studies were inconclusive.There was little consistency on the exact set
of traits that made a successful leader, however, some traits did appear more frequently than others.
An alternate viewpoint to the trait theory for leadership was the “Behavioral “ Theories that
focussed on the study of behaviours of leaders as opposed to their innate characteristics. The
importance of concept in the behavior theories was that it suggested that leadership behaviors can be
learnt and adopted by individuals


Critiques of the behavioural theory, argued that the style approach ignored the situational
factors. Whilst behavioural theories can help leaders to adopt a particular leadership style, they give no
direction as to what represents effective leadership in different situations. This led to the development
of situational-contingency theories which suggested that the leadership style is dependent upon
situational factors such as the relationship with followers, the task structure, power of the leader and
other contingent variables.The situational-contingency approach to leadership is based on the
assumption that there is no one best way of leading and that a leadership style that is effective in one
situation may not be effective in others.


In the 1980's , the modern leadership theories of transactional-transformational leadership
were introduced which recognized the significance of the relationship between leader and the
followers. Transactional leadership is task-oriented and has been the traditional model of leadership
with its roots from the ‘rewards for compliance’ exchange model that obtains expected results from the
followers, whilst ‘transformational leadership’ is relationship oriented and introduced leadership
attributes that inspired greater performance from the followers to surpass their own individual
aspirations for the benefit of higher organizational goal , thus obtaining extraordinary results from the
followers. However, both transactional leadership style and transformational leadership styles are
needed (Bass & Avolio, 1993). Also, transformational leadership theories introduced “vision” and
“charisma” as the key component of the Transformational leadership, thus bringing back the
importance of traits to part of the modern leadership theory .


From the 1930’s to the present day, leadership theories has evolved substantially from the early
trait based theory to the modern transformational leadership theory. However, it is important to note
that all of the four generations of theory attempt to depict the behaviors of effective leaders, be it through the perspective of traits and innate abilities or skills are learnable.

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