April 6, 2012

Leadership of Steve Jobs: Connecting theory into practice - Part 1


Introduction :

Leadership has been researched and studied from a variety of perspectives. Early research on leadership focussed on individual traits that differentiated leaders based on their appearance and personality characteristics. Finding that inherent traits did not fully explained leaders' abilities, researchers began focussing on behavioral aspects which examined the influence of leaders' behaviors rather than their personality traits. Subsequent leadership research revolved on contingency theories that studied the connection between situational variables and leader behaviors. Later on modern leadership theories like transactional leadership, based on command and control model and the transformational leadership which emphasized visionary and charismatic leadership style has been at the forefront of leadership research. Despite the depth and breadth of the debate concerning the effectiveness of leadership, leadership still remains a debated topic. Although no single perspective is taken as entirely accurate, nor can they be taken as entirely irrelevant either. As a result, the answer to most effective leadership still remains unclear.

To better understand the effectiveness of various leadership theories, this paper will first review the various leadership theories and then illustrate leadership in practice by analyzing leadership patterns in organizational leadership and behaviors of their successful leader (Issacson, 2008), Allen (2011), Kahney (2008) and many others consider Steve Jobs as a phenomenal leader. Jack Welsch called him “Most successful CEO today” (Elkind, 2008). This paper will thus focus on analyzing Apple's leadership under its CEO Steve Jobs, with emphasis on the leadership style and qualities exhibited by him during his tenure as CEO.


Leadership Theories :

Leadership is one of those qualities that is difficult to define, but easily recognizable when see it. Buchanan & Huczynski (2010) defined leadership as the process of influencing the followers towards setting goal and goal achievement. Since the 1930s, there have been predominantly four main ‘generations’ of leadership theory:

  • Trait based theories (1930s -1940s).
  • Behavioral theories (1940s-1950s).
  • Contingency theories (1960s).
  • Transactional and Transformational theories (1970s).

Trait based Theory :

Trait based theories focussed on analyzing physical and personality characteristic of individuals in order to gain understanding of the combination of traits that are common among leaders. In essence leaders were born and leadership is art. These theories were influenced by 'Great Man Theory' which argued that effective leadership is dominated by individual personality characteristics (Buchanan & Huczynski, 2010 , p.599). For example, qualities such as intelligence, self-confidence, drive, sense of responsibility, risk taking and other values makes an individual a good leader.

The main critic of trait based theories is that it ignores the impact of the situation. The theory it assumes that there is a definite set of traits that makes a leader effective in all situations, i.e. , same set of traits would work in military setting as well as in a factory setting. This led to later research which emphasized that effective leadership arises from behavior and it involves interaction with other people.


Behavioral Theory :

Compared to Trait theory, Behavioral theory looks at leadership from the perspective of a leader's behavior rather than selecting leaders based on their personality characteristics. This theory suggested that leadership can be learnt and everyone is capable of becoming a leader. Different patterns of leadership behavior or styles were identified. However, they all can be broadly grouped under the two leadership styles:

  • Authoritative Style;
In this style, leaders impose decision and motivate followers by rewards or threat. They do not completely trust followers and focus is on tight control of task completion.

  • Participative Style;
    In this style, leaders share decision-making with others. Focus is on delegation and leaders have complete trust and confidence in the followers for getting the task completed.

The main critic of behavioral theory is that it ignores the context in which these different leadership style are used. The styles that leaders adopt can be affected by the environment they are working within, and those they are working with. However, despite this limitation, behavioral theory can still provide useful insight on how we understand leadership.


Contingency Theory :


Compared to behavioral theory which narrowly focuses on the leadership style, the contingency theory includes effects of contingent factors such as leader's behaviors, follower's behaviors and other situational variables. This theory argues that there is no one right way of leading and that a leader must adjust their style depending on the context. According to Fiedler's contingency theory, a leader’s effectiveness is determined by three things (Buchanan & Huczynski, 2010 , p.610) :

  • Relationship between leaders and followers: The extent to which leader has support and loyalty of followers.

  • Task Structure : The extent to which the task is clearly specified to goals, methods and performance standards.
  • Leader's Power: The extent to which the leader has power for the purpose of influencing and getting the task completed.
The contingency leadership theory makes us to think about what leaders do in a variety of situations and the extent of their capability to direct their followers.


Transactional & Transformational Leadership Theories :

Contingency leadership theory does not address the needs of the followers nor the followers individual feelings. The modern leadership theories of Transactional & Transformational leadership adds an emotional argument that engages the follower.

Transactional Leadership

Transactional leadership emphasizes the concept of exchange between leaders and followers. The leader motivates followers by the promise of rewards or the threat of punishment in exchange for effective task completion (Buchanan & Huczynski, 2010 , p.618). The transactional style of leadership is most often used by managers.

The main limitation in Transactional leadership theory is the assumption that, employees are motivated by only reward and punishment, and hence they obey leader's oreders. Despite this limitation, Transactional Leadership is still a popular approach with many managers. In practice, there is sufficient truth in the transactional based approach due to the effects of the individual's physiological and safety needs per Maslow's hierarchy of needs.


Transformational Leadership

The transformational leadership theory revisits trait theory by underlining the impact of personality characteristics of effective leaders and their role to appeal and transform their followers. The transformational leadership theory differentiated between leaders and managers by introducing “vision” and “charisma” as an important leadership characteristic . Transformation leaders use these key characteristics to inspire and evoke strong emotions among their followers and enable them to share their vision (Buchanan & Huczynski, 2010, p.618). Besides being visionaries, transformational leaders are said to value the human resources of their organizations, thus adding the emotional intelligence attribute.
    According to Nahavandi (2006), transformational leadership is based on four attributes:
  • Idealized influence is the ability of the leader to engage follower's emotions to emulate leaders vision.
  • Inspirational motivation is the ability to provide a sense of meaning to the followers in sharing of the vision.
  • Intellectual stimulation is the ability to challenge followers assumptions and encourage exploration of leader's vision.
  • Individualized consideration is the leader's ability to pay special attention to followers needs, i.e., facilitate support, direction and encouragement.


In the past 80 years, leadership has digressed considerably from the early trait based theory to the modern transformational leadership theory. Transformational leadership is a popular leadership concept today especially when change is considered as critical for business growth and survival. The current environment characterized by uncertainty and instability requires transformational leadership to lead and transform the organization when circumstances demand. However, it is important to note that the trait based theory which was originally discarded is shown to be important by the transformational leadership theory as there are set of traits that are always found in transformational leaders. The transformational theories were evolved out of behavioral and contingency leadership theories. Nevertheless, these four generations of theory, all attempt to describe the behaviors of successful leaders. Apple, Inc is an excellent example to demonstrate the organizational leadership in practice and how its CEO, Steve Jobs, lead the company from the brink of bankruptcy to become the most valuable company (Investor Relations 2012).