...continued from Part 1
4 Strategy Analysis (2007 – present)
Apple has utilized its unique resources and core competences to obtain tremendous success over the last five years .Today it has annual revenue in excess of $125 billion compared to $20 billion in end of 2006 and in the span of 5 years between 2007 to 2012 Apple's stock value increased more than 500% from $85 to $542 per share (wikiinvest-APPL, 2012).
4.1 Strategic choice
Apple products follow a Focussed differentiation...
August 21, 2012
August 14, 2012
Case Study: Apple, Inc. Strategy Analysis - Part 1
1 Introduction
Apple, Inc. is a US multinational corporation that needs no introduction. Apple Inc. with its “Think Differently" motto has been Fortune magazine's “World's most admired company in the World” for the last 4 consecutive years (Fortune, 2012). On February 28th, 2012, Apple, Inc.'s market value toped $500 billion (Blodget, H, 2012).
'Apple Computers' as it was called prior to 2007 had primarily focused on its core computer business. In 2001, it shifted its strategy by entering the portable digital...
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