Customs Union is a form of regional economic integration. In a custom union, member
countries trade freely among themselves, but agree on a common form of trade barriers with nonmember countries (Sloman, Hinde & Garatt, 2010). The main impact of the customs union is that it
creates a single large market among the member countries with common trade laws but protected by
non-member competition. Thus within the customs union, there will be a improved business climate
for businesses to exploit new opportunities and make better use of...
March 14, 2012
March 5, 2012
CASE STUDY: SABMMiller Acquisition Strategy
Up until1990s, SAB was a regional player in South Africa. With the ending of apartheid a range
of new growth opportunities opened up for SAB. The 1990's saw SAB's strategic focus shift from
pursuing purely regional growth to towards globalization. It began expanding and growing
internationally by acquisition. SABMiller's acquisition strategy was based on three key trends ;
Growth in emerging markets
Increasing popularity of premium brands
Industry consolidation
SABMiller 's strategic logic behind acquisitions can be viewed from its...
March 2, 2012
CASE STUDY: SABMiller, STRATEGY ANALYSIS - 2006
As of 2006, SABMiller had presence in both developing countries as well as developed
countries. After the lifting of the international sanction against South Africa in 1990s, SAB was able to
capture new growth by expanding into developing countries, whilst at the same time consolidating its
existing regional market of South Africa and in 2002 entered developed market of US with the
acquisition of Miller.
External Analysis
SABMiller's business strategies are influenced by the forces in its external environment.
PESTEL and Porter's...
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